Introducing footflow™: revolutionising footfall analysis and planning

Today, footflow unveiled a ground-breaking new tool designed to provide local authorities, architects and urban planners with unprecedented insights into pedestrian accessibility and foot traffic patterns. footflow is an evidence-based footfall analysis and planning platform that offers comprehensive benchmarking of pedestrian accessibility at an unrivalled level of granularity.

With footflow, users can harness the power of predictive forecasting to understand how factors such as massing and land use impact pedestrian footfall. This innovative tool empowers decision-makers to make data-driven choices that enhance the walkability and overall liveability of urban environments.

“We are thrilled to introduce footflow to the UK market,” said Olumide Odetunde, lead data scientist of footflow. “Our goal is to equip local authorities, architects and planners with the tools they need to create pedestrian-friendly cities that prioritise walkability and sustainability.”

Currently, footflow is being piloted in ten local authorities across the UK, with promising early results. As the demand for walkable and liveable urban environments continues to grow, footflow aims to position itself as a leader in pedestrian analytics and planning solutions. With its cutting-edge technology and commitment to data-driven decision-making, footflow is poised to shape the future of pedestrian-centric urban design.

For more information about footflow and its capabilities, please visit footflow.com and contact the footflow team.

About footflow:
footflow  is a tool for evidence-based footfall analysis and planning. footflow offers comprehensive benchmarking of pedestrian accessibility at an unrivalled level of granularity and enables predictive forecasts of how building massing and land use impact pedestrian footfall. We are currently testing the footflow tool in ten local authorities around the UK, including BeFirst (Barking & Dagenham), Bolton, Buckinghamshire, Cheshire West and Chester, City of London, Ealing, Hackney, and York. More announcements will follow soon. footfall is a result of a Knowledge Transfer Partnership between the Oval Partnership with its affiliate, Wedderburn Transport Planning and Loughborough University.

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Sara Nalaskowska

BEng, MSc / Senior Transport Planner

Sara is a skilled mobility planner with a diverse background in transport planning, architecture, civil engineering, and spatial data science. She has been working with Wedderburn Transport Planning since 2019, where she blends different perspectives into her work. Sara has worked on significant projects throughout Europe and Asia, showcasing her proficiency in computational and quantitative analysis within the context of masterplanning and policy making projects.

In her work, Sara strives to explore unconventional approaches, aiming to find innovative solutions. She develops bespoke analytical tools tailored to unravel the nuances of walking and its implications for retail and mixed-use environments, providing custom analyses that address questions otherwise difficult to answer. A notable aspect of her work is the ability to translate complex data into clear visual representations that play a fundamental role in the form-finding process for numerous masterplanning projects but also serve as powerful tools for client communication.